There's a movement in South Korea, about something similar yet different, called "Escape the Corset." I don't know enough about either two countries, or cultures, or concepts, to compare and contrast in any meaningful manner, but reading this made me think of South Korea almost immediately.
More broadly speaking though, I think a ton of countries, America included, really very much need to take a hard look at image standards and social conformity. In a nutshell, I think societies often equate superficial looks and social conformity with a need to compete and signalling that an individual is a productive member of society. It's suffocating us as individuals, it really is, because the boxes we have to tick are not only often meaningless, but if we were really mindful of who we are as individuals, we would think maybe that we don't even want to tick those boxes. I'll never be in congress, but if I was, I'd make a conscious decision to never wear a suit and tie.