You've made an important distinction there; George Will actually writes what he believes. He always has.
lolBrooks just writes whatever the latest Republican talking points are, without ever spilling any on himself. He writes what they want to see, but I see no human being in his writing. It is a complete construct. Like if an AI was designed to be a conservative OpEd writer.
George Will is fully human. He has different beliefs than I have, but I like reading him because his perspective is different from mine, and he is genuine in his beliefs.
Being genuine and honest is rare for a conservative. They are so busy masking their true underlying intent(s) that everything they say comes off as dishonest and intended to distract from the actual thing they want.
George Will is also a good writer, technically speaking. I like the way he crafts sentences and ideas and expresses them in words.