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comment by kleinbl00
kleinbl00  ·  2019 days ago  ·  link  ·    ·  parent  ·  post: Trump orders DOJ to declassify Russia investigation documents

Conservative media has an Achilles heel: its ad buys aren't worth squat. In the bidness we call it 'in the demo' - viewership is rated as X.X/Y.Y where X.X is "percentage of total homes tuned to your shitty show" and Y.Y is "percentage of total homes containing someone between the ages of 18 and 49 tuned to your shitty show."

Note that in TV news, nobody wants to talk about that "in the demo" number. Here's Deadline talking about how Fox News in general is holy-shit dominant and Laura Ingraham in particular is ZOMG hot shit amazing.

But you'll note that they're talking about "the news demo" for all this, which is f'n 25-54. Here's some actual numbers chosen at random: ZOMG Laura Ingraham is pulling a 0.4 in the demo. ZOMG Hannity is pulling a 0.4 in the demo. Fuckin' Hannity, Rachel Maddow, Fucker Carlson, Sam Bee, Laura Ingraham are all pulling in less than half a percentage point of all the TVs in which someone younger than 50 sits, which happens to be the same number for "My 600lb life."

Kids don't watch TV. Young adults don't watch TV. Frickn' GenX has effectively cut the cord. And trust me: as soon as it's no longer worth the money for brands to advertise on Fucker Carlson, they'll stop.

Hilarious, right? John Oliver's Catheter Cowboy, running on Fox News. What they didn't really dwell on is that the prevalence of ads on Fox News are for shit like mail-order catheters. And until someone figures out something funnier to do with those than anything you can do with Tide Pods, the advertising you can see on any shitty news show tells you (a) how very fucking little it's worth (b) how very fucking close to death its consumers are.

I really feel this is a self-limiting problem. Self-limiting fast enough? Probably not. But faster than most people think.





tacocat  ·  2018 days ago  ·  link  ·  

I was stuck in a hotel in like April without WiFi so I watched more tv in that one day than I had in quite a while. It was awful. I watched a lot of msnbc and cnn and the commercials were exactly what you describe. Plus mail order bullshit products and lawyers