And yes, I'm old and cranky, and maybe a bit sleep deprived, so strap in.
1. Video, not a story.
2. Video is 1:45. Short, but OK, I'll give you this. So does this short video add to the story? NO.
3. SHITTY GARBAGE FUCKING SOUNDTRACK THAT EVEN THE DUBSTEP PEOPLE CANNOT DEFEND. WTF BBC, seriously. This is the music?
4. The video is completely not necessary. Text rotating on a dynamic background does not need to be a mother fucking video.
5. AUTOPLAY VIDEO AT FULL VOLUME. My hate of autoplay is scattered about this website.
6. The launch posted in the video, with shitty music, and rotating text with no narration, is the Apollo 12 launch and has no a goddamdable fucking thing to do with the story promised.
7. There is nothing newsworthy in the article. Nothing of value was presented to the viewer.
8. The video is a total waste of bandwidth that presents nothing newsworthy to the viewer.
So now I'm angry. The article is a part of the BBC Future. Their mission?
- What is BBC Future? Well, for starters we are about so much more than making predictions.
Our mission statement is simple:
"Making you smarter every day."
This "article" is shit and comes off as something thrown together with the cheapest "How do you do, fellow kids" stock music they could find on a topic likely to generate a few clicks, but the deadline is in 20 minutes. The article offers nothing that would leave a normal visitor to the site with a hook to go discover more about how images were taken in space before CCD cameras. Or about Spy Satellites. Or anything of note. No interview with the people that made it happen, not even a launch video of the fucking satellite in question.
The people on the about page? They all have qualifications and are not, at least at first glance, Buzzfeed style "New Media" types. And I expect better from the mother fucking BBC. Here, for example is a BBC Future article from two years ago. Good story, not clickbait, has images that tie to the the story. With the resources that the BBC has to offer, I was hoping for something new about a neat and fascinating brief period in the history of the Cold War, of space travel, of engineering. Instead I get a 1:45 Instagram/snapchat/fuckery piece that made me post here to rant and be angry.
Want to know some more about HEXAGON? Here is a real article from back in 2011 when they started to interview the engineers and declassify parts of the program. When even the fucking Verge puts out a better article than you do it is time for deep introspection and self reflection.
Man, this pissed me off today.