They're just code for "charisma and popularity." Prove to me you deserve this - by winning me over with your personality. Show me you are worthy of support - by showing me how many other people care about you too.
Idk. That's how I feel. Deservedness and worthiness are cover for "how appealing do I find this other human being?"
Everyone on welfare is a welfare queen, except the person on welfare who you know by name.
I guess the trouble is, where is the line drawn on who is hoarding and who is contributing? Philosophically speaking.