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kleinbl00 · 2593 days ago · link · · parent · post: Masking Technological Complexity in routing around Net Neutrality
Comcast's operating income was $26 billion in 2016. Presume for the sake of argument that they paid all the lobbying. $1b represents 4% of their income. Presume they bump their rates 10% for one year. Their ROI on lobbying is over 100%. The broadband industry's revenue in 2016 was $140b. That's expected to drop $3b by 2020. A $1b lobbying push, if it so much as closes the gap left by catv subscription attrition, is more than a sound business decision, it's a no-brainer.