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comment by zebra2
zebra2  ·  4234 days ago  ·  link  ·    ·  parent  ·  post: Microsoft's new logo

I really can't figure out what could be wrong with it. It's plain, clean, reminiscent of the brand as we know it, recognizable, subtly iconic, and there's really not much about it that will age poorly. If they could've paid more to get something else, what else would it offer? Pretty much anything that will "dazzle" people now is a sure shot to looked dated and tacky in a couple years.





khaaan  ·  4233 days ago  ·  link  ·  

it's a bit generic

ecib  ·  4231 days ago  ·  link  ·  

mk  ·  4234 days ago  ·  link  ·  

I agree. IMO it was a smart move to embrace the basics.

They could have pulled one of these:

Such a mistake.

zebra2  ·  4234 days ago  ·  link  ·  

I don't know what pepsi was smoking when they came up with that. It doesn't even look good right now.

mk  ·  4233 days ago  ·  link  ·  

This response by Lawrence Yang is priceless:

cc  ·  4231 days ago  ·  link  ·  

They were tripping balls, that's for sure:

http://creativecriminals.com/documents/pepsi_gravitational_f... (pdf)

mk  ·  4231 days ago  ·  link  ·  

    BREATHTAKING is a strategy based on the evolution of 5000+ years of shared ideas in design philosophy creating an authentic Constitution of Design. This chart documents the origin and evolution of intellectual property.

I suppose they need to justify the bill.

The golden ratio application to the Mona Lisa is hilarious.

b_b  ·  4234 days ago  ·  link  ·  

I agree. They totally lost the balance, which was (I assume) part of the the appeal of the original design.