Honestly? I find it fucking hideous.
There, I said it.
it is an ugly fuckin' watch and when I first saw that thing on Facebook I went "welp, time to buy a new watch." Bjorn tried to drum up interest with some advertorial on ablogtowatch but it's just kinda sad. It's like, know how the first one was minimalist? And you've been pushing it in stupider and stupider directions ever since? Well, you've reached peak stupid.
Not gonna lie. i tried to learn programming so I could build a watch face for Android that was like the Yes but without the ugly.
You can now do the same trick mechanically, but only if you're willing to drop $600k or more, but we've now hit a point where a $600k extremely-complicated haute couture Swiss watch is less complicated-looking than the Yes.
Which makes me super-sad.
clearly you struck a nerve.
Edit: thanks, tho. Dayum I had no idea I felt that strongly about that damn watch.