Agreed. Good starting points for the three bullet points:
- Subscribe: Well... no, that's straight forward.
- All-you-can-pay: List titles to match what new and old games are being referenced by whoever wrote the bit. Further, as with any product, I want to know exactly what I'm getting into and whether it’s worth my time. Don’t let the user have to search elsewhere for what “Cluster Truck” is. While I’m on the site, you want to keep me there as long as possible. If these indie games are critically acclaimed, then brag about it! "These are the titles that got X awards for Y by Z magazine - all hand picked for you." Or something to the effect of what this site has to offer that gamers would be attracted to in the first place, alongside genres available. This comes down to presentation. If they are totally new games, that’s totally fine and the blog Bottom line: move the review blog portion of which games reviewed that appear on the site to its own page (with the all-you-can-pay section, or at least make it clear option to go to).
- Community: Similar to the previous points, it boils down to what, why and how. The why seems to be in the rhetoric of the site, which is pretty sweet. The what/how is the mechanisms by which people interact with community; that is, list features. Is there a forum for members? Can it be accessed by non-members as a secondary form of advertising the community itself? How about chat rooms or voice channels? In-game, or not? This is a good place to showcase the client itself and user interactions on the site with a suite of photos ranging from the clients player-to-player exchanges or otherwise.
Personally, and I've written this here before, if I invest in a game, it's because the game style is attractive to me, simplistic grinding mixed with creativity: ARK or Minecraft; action and strategy: League of Legends; simple to use with great action, graphics and balancing: Shadowgun: Deadzone. Half of those listed were free to play, but each one I've invested easily 500+ hours in easily as well as dished out money for cosmetics or extras to show support. I guess my point here is show why this selection is worth one's time and money. Or, why is it something that can bring people together. Are the indie games multiplayer focused and themed towards community involvement? Are the games sheerly phenomenal with mindful discussion points that provoke discourse? Be generous with what you and your games chosen have to offer that’s different from, say, steam. Let the pictures of games on the site lead to review blogs or the dev profiles (if you have one). The community itself in a given game will either be great, or not (or both! all depends on the circles you encounter), but some of the friends I've made are from mutual interests that has carried us through different games over 5 years and going. By now, people have found communities easily through online games, boards, and aggregators. Who is the target market, and what is the appeal to pull them from games they can otherwise easily vet?