a thoughtful web.
Good ideas and conversation. No ads, no tracking.   Login or Take a Tour!
comment by meclm101
meclm101  ·  2487 days ago  ·  link  ·    ·  parent  ·  post: ETrade's new campaign is everything that's wrong with capitalism

This is an example of how our environments affect us. We're programmed to constantly seek fulfillment of all our desires. Those in the advertising sector are the great manipulators of our time. Every add promises wealth, beauty, sex, perfect relationships and on and on. And we're unable to escape being marketed to. It's a bit scary to realize how much we are managed by a consumer society. The question becomes, how do we mitigate this, individually and as a society?





kleinbl00  ·  2487 days ago  ·  link  ·  

I think the situation is going to get more complex and more nuanced as the effect of traditional advertising falls to the wayside under the adoption of less traditional media.

An eTrade commercial is only as effective as its viewers and nobody under 30 watches television anymore. They're also adblock-native. The marketing that reaches them is of a different kind entirely.... and its advertising comes with its own perils.

meclm101  ·  2487 days ago  ·  link  ·  

True. And I don't think trying to control unwanted advertising intrusions is the way to go. It all seems to go back to upbringing and education. Are we teaching our kids how to manage themselves in this new global world? It's very hard to resist, and teach our children to resist, the results of "trickle-down" greed, selfishness, and just plain meanness. Sometimes it feels like being sucked into a vortex where there is no choice, just automatic compliance with buying whatever update or new version of the things we already have.

kleinbl00  ·  2486 days ago  ·  link  ·  

    Are we teaching our kids how to manage themselves in this new global world?

Negative, Ghost Rider. It is far easier to predate on the naive than it is on the savvy.

This is a commercial for a company whose livelihood is dependent on Joe IRA thinking he can beat this shit:

That's 10 milliseconds worth of trading of one stock (Merck) on May 16, 2013. But don't get mad, get even, right?