I dunno, man. a 60-day cover on shorts? That gets expensive. I don't short. For one thing, I'm not allowed to short within my retirement fund. For another thing, whenever I pretend to short in my magical mystical day trader simulator software, I get killed. Shorting's hard. THAT is short interest. When there's more buyers out there that want you to burn than want you to succeed, the market is betting against you (and setting themselves up for a short squeeze). 18%? 18% is just hedging. Most people aren't risking the house on stocks, they're risking their retirement. Jacking up the price on nonsense? I mean, that's Keynes. . Steps 1 through 4 are classic pump'n'dump, with 5 generally done in private lest the proles get restless. Snapchat has kinda taken a shit. That said, 80% of its holders think it'll go up. I don't agree, but it doesn't look like the archetypal hated cult stock. I've seen far worse.