I'm hesitant to make an analogy like that. The main distinction, I think, is that mom and pop shops generally don't peddle ideas. Not that there are too many good ideas floating around YouTube.
Recently, there's been a concerted effort by established media to sabotage YouTube's revenue stream. Did I mention that I hate the fucking 'Boomers? As more and more of them become aware of their own inability to progress with the quickening pace of society, it's going to get worse before it gets better, I think.
A huge gap exists between academic journals and the casual, p2p YouTube-style of addressing an audience. If I can fill that niche without nerfing my reputation (sometimes I practice ruining myself on Hubski), there's something to be made of it. A big something. I've already got my own little plan I set in motion several years ago, and it's still kinda hush hush, but it's going very well so far. Apparently, I'm one of the only people in my little bubble that has any desire to explore the realm where academia meets emerging forms of media. More crabby old men to blame for that one, too.
But yep, I'm scared of Google, and the sort of "permanent internet record" that it exemplifies. It'd be silly not to be.