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comment by kleinbl00
kleinbl00  ·  2553 days ago  ·  link  ·    ·  parent  ·  post: Honda faces long haul to recoup business jet costs

That's not hard to understand, that's diversification. It wasn't that long ago that the bulk of GM's profits came from GMAC. My mother used to run a water quality lab - for Pan American Airlines. At this point, what doesn't Google do?

What's noteworthy here is the amount of money sunk by Honda in a mature industry with limited profit margins and comparatively small marketshare. It's not unheard of, obviously - if you'd told me that Brazil would be a leading source of light commercial aircraft 20 years ago I would have stared at you jaw agape yet here we are. But you have to assume that they anticipate their investment to pay off some other way. This, after all, is a Mitsubishi.