You can look up "Invoice" online easily. I dont know if that's what you mean by dealers paying because you are a really smart guy and I assume you understand that there is that price + Volume incentives + Holdbacks which is where the 2nd half of the profit comes from. I dont know what consumer reports publishes but I didnt think they made an estimate on total per vehicle profit (maybe they do). Right now the SUV/Truck market is Hot therefore discounting isnt as good as it used to be say in 2010. Depends on the Brand too. Mazda is giving out pretty good deals, Toyota and Honda not so much.