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comment by NinjaKlaus

WWE just isn't putting out a great product on their main shows that attracts fans, they have this mentality they know what the fans want more than the fans do, and maybe their internal numbers support that, the ratings don't.

NXT, for the most part, is extremely "smarky" and that leads to better ratings on a Smark Network. No matter how much they want to be mainstream, offering the network means the most vocal and "in the know" fans are going to be your core, and they are going to prefer the show that is made for them, in this case, NXT, and the CWC. Shows that focus on wrestling with storylines rather than a story with some wrestling, there is a difference.