- Reddit was a crazy comeback story which directly benefited from the implosion of Digg as the latter sought to become a mainstream advertising business. Digg always struggled with the dilemma of whether or not it should cave to a vocal minority or not. I’ve argued in the past that they did it too much, while Mark Zuckerberg early on set a precedent that he wasn’t gonna cave to user criticism of the News feed just because some people found it “creepy.”
Reddit doesn’t have the luxury of making any of those decisions on behalf of users. You can’t change communities midstream because you now want to build a scalable ad business with no hate speech.