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comment by Isherwood
Isherwood  ·  2893 days ago  ·  link  ·    ·  parent  ·  post: Your Media Business Will Not Be Saved

    It's a shitshow from top to bottom and I have no ideas how to make it better.

That's the same problem everyone has though, right? I mean, when I hear these debates the action item at the end is that people should "fix it" assuming a) someone knows how and b) if a person does know how they could apply their knowledge to an entire industry.

I imagine a large content producing organization like, say, the New York Times will develop their sponsored content to mimic the magazine ads of the 70's, which sold products through engaging articles. If that's successful I also imagine NYT will take their display ads in house and post them from the same server as their content images making it hard for an ad blocker to block.

That's what I would do anyway.





kleinbl00  ·  2893 days ago  ·  link  ·  

Isherwood  ·  2893 days ago  ·  link  ·  

Yeah, I think that chart is just indicative of the ineffectiveness of display ads. But, NYT was just an example. Sponsored content, overt or otherwise, is already what's keeping the lights on at places that don't use paywalls and I think folks will pursue that.

kleinbl00  ·  2893 days ago  ·  link  ·  

The chart is indicative of the clobbering newspapers took when people stopped paying 35 cents to read them.

Fundamentally, the world in which reproduction costs are zero is very different than the one where reproduction costs are dependent on economies of scale.