Having black being labelled gorilla is totally acceptable. It's even kind of funny. If they don't want to be labeled, they don't have to use the service. The problem is more general: We rely on algorithm to tell us how to label picture, find music, watch tv, because it's convenient and easy. 1- Nobody paid us to feed and better the system with our inputs. But obviously it's very valuable 2- Nobody get access to the data we all participated in generating. So we can come up with better algorithm or something. 3- the system purposely keep us in our own personal echo chambers. We'll never live because it's so comfy in here. And then you have the second hand echo chambers, where prejudice keep working because we integrated them in our behavior (eg: less paid job for women) No... Gorillas.. That that's just funny.
1 and 2 are a general problem with computing and industry. It's fundamentally a collaborative thing, but it's funded by corporations who want to fence off and own their parts of it, so there's a constant conflict between how the technologies can best serve their users and how the technologies can best serve the suits, and the users loose because the suits sign the checks. The FSF solved that problem for programmers by making the software we use a communal thing, but no one has figured out how to do that with a web app where you have to provide infrastructure to do the heavy lifting for all your users.