So? That means they just don't care as much about music as you do. If you feel compelled to recommend something, because you think they'll enjoy it, do so, then let go. If they explore it, great. If not, once again their dispassion on the subject doesn't diminish your passion unless you let it. Besides, your suggestion might stick with them, compounding on top of suggestions from others. Know how long it took me to watch Pulp Fiction from when I first heard it until I actually sat down and watched it? About a decade. Know how many times it was suggested to me in that time span? Probably 50. Eventually though, I sat down and watched it. Sometimes, even if you don't think you're reaching someone, you probably are.I can recommend music to people and I have many, many times in the past, but the people in the above, the general, average person, does not, in my experiences take it upon themselves to take a deeper dive into these kinds even after providing some recommendations.
We clearly have very, very different levels of cynicism towards others.
I'm very cynical. Towards massive corporations, towards corrupt governments, towards people of power in general who abuse their positions. The average person though? Whether they are better or worse off than us in terms of privilege, wealth, influence, or what have you, they're still human, trying to get by like you and me. They're not being wilfully malicious or even wilfully neglectful. They're just being human. The best we can do is encourage them when they're doing right and speak up when we feel they are doing wrong. Sometimes though, you'll catch yourself calling someone an "asshole" under your breath. It happens. I do it all the time, whether I mean to or not.