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- Just days before Facebook’s historic stock offering, General Motors said it plans to stop advertising on the social media site, concluding that its paid ads don’t have a big impact on consumers.
CosmicSamurai · 4355 days ago · link ·
The Kia CEO even said that the question to ask is whether these "Likes" and adverts paid for on Facebook actually amount to a sale. It largely depends on what you sell. But thing is people don't log on to look at ads or shop; they log on to see what their friends and pseudo friends are doing.
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Agreed. When I read a magazine, I look at some ads, and that is valuable for the company, but I am not going to 'engage'. Engagement is stupid. It's based on an unsustainable false relationship. Google benefits with ads in that people are looking for something when they are searching. With gmail they can spy on us, and figure out what we want, then push it in search. Facebook should buy or build a search engine. Not that I'd use it, but plenty of people would. Expecting people to engage brands while they are communicating is dumb.
lessismore · 4355 days ago · link ·
Pizza Delicious', a mom and pop pizzeria, experience with Facebook ads. Did not fare too well and that is with the help of a social "guru."
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lessismore · 4356 days ago · link ·
I love infographics.
http://www.wordstream.com/articles/facebook-vs-google-displa...
lessismore · 4356 days ago · link ·
If I wanted to pitch a product on a social network, I would not consider going directly through the social network company itself. I will pay someone who has influence in my targeted demographic on the social network. I will pay Justine Bieber to tweet my latest footwear for teens instead of having a Twitter Promoted tweet. How many of you recall a promoted tweet? For the life of me, I cannot recall one. But when it comes @BillGates tweets, I can recall many.
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I doubt this will affect the offering. To your point regarding the use of celebrities or influential users, a brand as big as GM likely has a mixed media platform that utilizes what you are describing. They mentioned in the article that they were not cutting all of their FB presence.
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lessismore · 4356 days ago · link ·
- I doubt this will affect the offering.
It will likely not affect it much. To me, the company is still a bad investment. It will not surprise me at all if the stock follows the same trajectory as GRPN.
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lessismore · 4355 days ago · link ·
They must be feeling pretty confident about the hype leading up to the IPO, report of them raising their IPO size by 25%.
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lessismore · 4352 days ago · link ·
It ended up $0.23 at closing. It is likely that it will go down from here. Heavy speculation that the institutional investors were propping it up to keep it from going below the IPO price of $38.
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lessismore · 4350 days ago · link ·
If today's opening is any indication, it doesn't look very good.
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thenewgreen · 4356 days ago · link ·
Yeah, FB cannot be thrilled about this timing. I wonder how much of the negative ROI was a result of a bad marketing strategy and had nothing to do with FB's apparatus? Do Ford and Chrysler see a good ROI from FB ad's? If I were FB, I'd be hooking Ford and Chrysler up right now in exchange for some positive press...
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lessismore · 4356 days ago · link ·
If I were a Facebook user, I wouldn't use it to do product research.
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thenewgreen · 4356 days ago · link ·
I wouldn't either... but still, if I saw this amazing looking vehicle in the sidebar and I knew that I needed to get a new car soon, I might click to view. Why not? Advertisements can be functional. Still, I pretty much hate FB.