I really like this idea.
<a href="https://hubski.com//pub/254907">Discuss this on Hubski.</a>
I hope they meet their goal, but I suspect they may struggle as their text there is so unnecessarily wordy and dull. I couldn't even figure out what is done to the bottle from a skim read. (edit: oh there it is waaaaaaaaaaaay down there...)
Their video is better.