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Well, I didn't sell health/dental/auto/home and only a little bit of life insurance. Primarily, I tried to be friendly and showed my prospective clients testimonials I got from existing clients. I let people who already liked me and my product sell for me really. Essentially when I got someone money from a claim I'd ask them if they could just write a short blurb about what happened to them, how long it took them to get their payment, roughly how much they got, if they liked their service. Most of the time they would do so, and in the cases that paid out large sums they were happy to do it.