I read that awhile ago. Sacco is definitely one of the cases I think about in this context. (I hadn't noticed before that Sam Biddle was one of the people that pushed her into the limelight. With that in mind I will admit that I indulged in a bit of schadenfreude thinking of him dealing with the blowback of his "bring back bullying" tweet.)
It seems like it's so frequently a stupid joke among friends, but people don't realize that it just takes one person to take it beyond that list of friends to the shark tank.