Did you write this? Was the objective of the hispanic owner to trick white supremacists in to giving him their business? Sort of like opening a Chic Fil-a and giving all your proceeds to the ILGA?
No, A friend of mine wrote this. I am not white. I do pass as white, but the illusion breaks when I open my mouth and have an accent. (that has caused some very odd moments while living in the US). As for his objective, I am not sure. In the interview, he doesn't seem to be interested in tricking people. There is also the questions of how he defines himself, that is not that easy to answer. Yes, he is hispanic, but at least once in the video he includes himself in the white community. (According to US census 53% of hispanics by ethnicity consider themselves white). (Sorry for the parenthesis abuse, I was rereading this and realized that sounds like I doubt the fact that they are white. I don't. I honestly feel that I am in no place to doubt anyone's identity and no reason to want to do that). I am not sure what he meant, but I hope that "tricks" like this can ignite a conversation on what is white, what is invisible, and what is ill-defined.