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The internet has definitely lowered the barrier to entry. My website runs on cloud infrastructure, and I pay based on the traffic I'm getting. This makes it easy to start with low operating costs. I was referring to the marketing aspect. However, I don't think it's a result of a fundamental shift, as much as it is maturation. When the internet was new, every website was on an even playing field. Now, people have developed preferences and biases for websites. It's difficult to break those preferences, and change someone's browsing habits.