For hundreds of years this meant consuming enormous quantities of meat. That of animals that had been whipped to death was more highly valued for centuries, in the belief that pain and trauma enhanced taste. “ I didn't realize this was a thing. I knew that now, things like Kobe beef are all the rage. This is beef that is essentially pampered and never startled. They believe the opposite, that frightening he animals makes their muscles constrict in unusual ways, making their "meat" tougher.