Anyways, to wrap up this introduction, the views I provide here are my own, but do stem from observation of not only my own habits but my peers’ habits as well. This article will not use any studies, data, sources, etc. This is because there aren’t any! It’s 1980, man! There are no degree programs in digital culture, no big conferences, no journals, no publications, no books even, covering this area. Heck, Sherry Turkle hasn’t even come out with a book yet on this phenomena, and a little bird just chirped in my ear that it’ll still be a few more years yet before Steven Levy writes his Hackers opus. So I’m here on my own, and will attempt to provide a view based off of my life in this age bracket—an age bracket that nobody in the Madison Avenue world really cares about yet, at least in terms of personal computing and online networking because Madison Avenue doesn’t even know what these things are yet. That being said, I’m not an expert at any of this by a long shot. Hell, I’m a latecomer to it, to be honest: I only got online last year. But rest assured there is NO data to disprove some of the points I make. What follows is just what I’ve noticed.