Isn't there a difference between companies catering to consumers, and companies squeezing every last drop out of their users? I remember a brilliant post here on mobile games and how they trap people into paying for it. I think that is evil, in that it abuses human psychology to make more money. Ads are evil for the same reason to me.
Anyway, Disney is nuts. Admirably at times, but still. They spent $130 million on R&D to create a custom local positioning ride system for one of their rides, because having cars follow a track is not good enough apparently"Evil?" No more so than any other consumer-facing enterprise.
Pooh's Hunny Hunt differs in that it utilises an array of sensors as opposed to a dedicated wire embedded in the floor. A custom local positioning system (LPS; not to be confused with GPS) is used to manage these sensors. The patented control system works by directional data being relayed from a master control computer directly to the vehicles which are fashioned to resemble honey pots. This data is then used to move an individual honey pot car through a complicated matrix embedded within the actual floor tiles. Every few seconds, the master computer generates a random path and ‘steers’ the honey pot in real-time, so as the cars roll through the ride the vehicles are, in fact, being told where to go. Because this system is in real-time, they can maneuver accordingly in just fractions of a second. This also allows for spontaneous yet synchronized ‘honey pot choreography’ with groups of honey pots (as many as 8 in a single show scene) appearing to ‘dance’ with the others, often timed with ‘beats’ in the music. Due to limitless variations possible, each journey through the attraction is unique.