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Let's face it: it's because Joe Paterno died for his assistant coach's sins. The players didn't screw up: the overtly-moral coach let his assistant molest boys. The criminal is gone, and his enabler died. The school will need a long time to heal. But yeah, it's about money. Penn State is also one of the few teams in NCAA football that gets Northeasteners to watch an otherwise South-dominated game. They can't make enough money from SU and BC games to maintain market penetration -- they need Penn State.