The fact that they called it a watch is telling IMO. It's not even an iWatch. I was really hoping for a new device, a real wearable. This is what I was hoping to see: I have a watch. A watch is an accessory. It's a fashion statement. My guess is that Apple played around with wearables, and decided to hold off on them. Maybe they figure that the watch will better inform them on how to make a wearable. Apple created a watch that can do some appy things. My gut reaction is that it will fall flat. I really wanted to play with the first iPad to see how it felt. I'm not curious about this watch. It's clear what the experience is going to be. A watch is personal, and this one isn't. A wearable doesn't need to be personal, it just needs to function well. I want a wearable that can substitute for a phone. But, I suspect that I am in the minority, and that Apple is aware of that. UPDATE: I just stumbled upon this Hodinkee review of the watch.
