imatch or whatever it's called sounds like its great for the artists. I think I currently get 70 cents on the dollar for my iTunes sales. Which means I've made like 70 dollars :)
We are going to be seeing some really creative ways for musicians to make money. I foresee a lot of them giving away music and charging for premiums... whether it be increased sound quality, remixes or personalized content. Artists will be artists and they'll get creative. It's nice to see them moving in to the drivers seat more.