I've been following both the video and print designs for Pornhub since they announced the contest. Such smart marketing. They now had 4 separate hits on the frontpage of reddit (essentially 4x free viral marketing - one of the hardest things to accomplish). Plus they'll end up with a bunch of free ideas in the end. For this campaign though, I truly believe the marketing campaign is in the journey. All these ads - bad and good - drive awareness, grow pornhub as a brand, start a conversation, etc. Basically, what pornhub is successfully doing with this campaign is every ad / marketing agency's wet dream.