People will only avoid saying things if they face personal consequences. So you beat an idea by beating the people who hold it and promote it.
I agree with this - but I don't know how applicable it is to beating down pop culture stars, reality stars, etc.
One of my guy friends (here in LA) has only experienced gay culture in the form of ultra-flamboyant and sometimes cross-dressing or transexuals who walk the streets mid-day in West Hollywood. He used the word "fairy" and "faggot" without regard to the degrading nature of his words. He asked me what "twink" meant and if a guy who had approached him asking him for spare change earlier was a "twink".
Every time he would make an offhanded remark, I would look at him, stunned, and ask him if he knew how fucked up it was that he spoke and thought like that. It was really weird to see someone who I consider a friend, in real life, speak in a truly ignorant manner. I went to art school, where it's harder to find a straight guy than a gay guy and no one looks twice at your sexual preference (unless they are trying to get in your pants). It really bothered me. After a couple of insom rants, the frequency of him using those words dropped significantly. I don't know if it was only when he was around me or he actually started to realize how ignorant and spiteful he was being.
Regardless, he watches a lot of TV news and especially likes watching TMZ with his bong rips. His actions and thoughts weren't affected by the media tearing down reality stars or the drama surrounding Chic-fil-A. None of it affected him, even though he watch it play out, because it wasn't directly applicable to him.
Obviously, this is purely anecdotal. The difference in opinions that you, the author of this article, and I have lay with the end goal of enforcing these types of consequences.
I don't think that 24/7 media coverage, pulling out of advertisers, and suspension of shows, forcing people to step down, or boycotting restaurants is a good way to inform, educate, and change the world we live in. I don't think 140 characters and blog comments are going to incite change. But I also don't know what affect not doing this would have. Would ignoring people who made racist or homophobic comments and letting them keep their dollars hurt the progress we are making? Would those not involved in the controversy think it was okay to think and speak like that? Or would it have no affect either way?
I don't know.
The bigger issue is that we can't have productive conversations about these topics on a mass scale. Every blog, article, youtube video that covers a controversial subject has 1000+ angry comments. What is most striking is there are no mid-range comments. It's 100% black or 100% white. Hate or love. Disgust or enamoration*.
These comments are not conversation and are not going to make people change. Real conversations need to happen, which might lead to real education. That won't sell newspapers or ad space during afternoon talk show though. And, quite frankly, is boring to 90% of the population. At least all the yelling and screaming and shouting is entertaining. At least people are watching it, even if it's through a cloud of bong smoke or while snapchatting.
Maybe all those ignorant commenters and commentators who aren't adding value should be locked in a room with klienbl00. Maybe after a couple hours of participating in a true debate / argument / conversation where any ad hominem arguments are shut down immediately, someone will learn something.
*is that a word?