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Mob mentality is a scary thing. Utterly scary. It's the same concept as the Golden Gate Bridge and the suicides that happen there. Committing suicide on that bridge is famous, and since it has been sensationalized so much, people keep killing themselves there. Tumblr can equate to the Golden Gate. If you see a picture of someone's cuts with a poem attached getting thousands of shares, it makes teens wish to cut themselves and tell the world because it's something that is glorified by attention. People love attention.