printZipcar's Sale Represents a Triumph of Brand Over Business - WSJ.com
by thenewgreen
By most measures, Wednesday's about $500 million sale to Avis Budget Group Inc. CAR +0.14% appears to represent an entrepreneurial high point. But that is far from the case. Even with a nearly 50% purchase premium, Zipcar's stock is well below its 52-week high, and less than half the $30 a share that investors were paying immediately after its April 2011 debut. It lost 39% of its value last year alone.