"I would rather hire a high-level World of Warcraft player than an MBA from Harvard," says Brown, who specializes in researching organizational structures. "Why is a game, a massive multiplayer game that has maybe 12 million people or more playing it like World of Warcraft so important at both the individual level and maybe at the corporate level? To understand these massive multiplayer games like World of Warcraft, do not think about it as just gameplay, but look at the social life on the edge of the game."