I read this damn article and it nearly broke me.
Saw this at Target yesterday. Sent a picture to a friend, who insisted it was shopped.
So I sent him the Friends playset next to it.
My wife pointed out that nobody under the age of 35 is going to have any interest in Seinfeld. It went unsaid that nobody over the age of 35 should really have that much interest in Lego? I mean, you do you obviously but I mean.
There's an article I hated at the time but can't find now that pointed out GenX's Adbusters/NoLogo culture was very much a reaction to the debased marketing culture of the '80s while Millennials' "I have a Hufflepuff tattoo" culture is very much an embracing of said-same. Street cred for being able to identify every merchandising totem in the Nerdly Hallows is a sign of a crushed culture cherishing their defeat. My god. "lego batman movie game" should be a word list on Family Feud, not a Warner Brothers property but here we are.
but god the form it takes sometimes.
Seinfeld sucks. Fight me. Beyond that, though, we've got:
- a dude with a masters degree from NYU
- who has lived with a roommate for ten years
- who is blogging for a Jewish website for a living(?)
- who lacks the skillz to find Seinfeld streaming or the budget to buy it for $20 a season on Amazon
- whose essay on "growing up with Seinfeld" got him into NYU
- who took seven days to put together a 1300-piece, $80 Lego set
- badly.
And I'm sure this is not the future he envisioned for himself. Its not the future his parents envisioned for him. 44 credits at $1800/credit is $80k in tuition to blog about Legos because they're tangentially Jewish, I guess. It's also enough to open a Subway. Make lemonade, right?
This is a dude with all the resources, all the love, and none of the future and holy shit fam the tip of the iceberg is fuckin' bleak for me today.
My legos explored strange new worlds. They were one Yellow people and they all loved it. Now they come with a Rachel haircut.
