I think the term effective conservation has a lot of merit because it has less loaded language than land protection and feels more able to account for the various ways of assuring that land will remain healthy for the long term. Wouldn’t it be great if we could measure conservation success by quantifying the acres and landscapes where land is currently healthy and the factors that promote that health appear stable? We could then keep track which areas are effectively conserved and work to support the enabling conditions in those places, regardless of what those conditions are.