by johan

One popular metric for measuring artist engagement on Spotify is the ratio of followers to monthly listeners, which ideally should fall between 15% and 20% by music-industry standards. Lo-fi hip-hop doesn’t even come close. For instance, Moods, a producer who has released music independently and through Chillhop Records, has 1.3 million monthly listeners on Spotify but only around 29,000 followers — a conversion rate of 2.2%. Similarly, Brenky, a producer who released nine lo-fi hip-hop albums over the last three years, has 1.2 million monthly listeners but only around 4,000 followers — a conversion rate of just 0.3%.