I was reading Vox this morning, and they had the linked article on Wayfair.
Apparently this is an online home furnishing retailer.
Apparently they have a jingle, that is an earworm.
And apparently the jingle is unavoidable. It's everywhere.
But I, who practically LIVE on the internet, cannot recall ever seeing the name "Wayfair" before. I had no idea they existed until I read this article.
And that got me thinking...
I don't see ads on TV, because I do not watch TV. I watch Netflix and Amazon Prime and my friend's pirate Plex server.
I don't get ads on Facebook or Instagram for anything other than motorcycle gear, and the International Association of Scientists. (I have HEAVILY interacted with their ad system, to whittle down the ads I see to an extremely narrow band of products/companies.)
On all the news sites I read, the ads are just stuff I don't look at. Sites with interruptive ads, I close immediately and read my news elsewhere. Never return.
Even when ads autoplay, I never have the sound turned on for my devices. Phone, iPad, laptop. The sound is ALWAYS off, unless I specifically want to listen to something.
I'm kinda surprised this has worked so well.
I'd thought the interruptive nature of advertising, the "everything's free, if we show ads" business model, and the ubiquity of social media in everyday life, would mean I was always seeing/consuming advertising everywhere. That my attention was indefensible, and a victim of the modern internet.
Apparently, I am wrong.