by rezzeJ

These experiments all highlight the same psychological trap. People view the mind as a rational arbiter, assuming that they and others will withhold judgment until they finish flipping through all the evidence. But the mind isn’t just a passive information processor; it’s also emotional. In reality, once people begin to experience that evidence in real time, they will inevitably react to it as they go along. We won’t need to see later information if we already love or hate the very first piece.