by FirebrandRoaring

A “world first” plastic-free supermarket aisle is being unveiled in Amsterdam, prompting calls from campaigners for retailers to roll them out in the UK.

More than 700 products will be available without plastic packaging in the aisle which is being set up in a new metro-sized pilot store of supermarket chain Ekoplaza in the Dutch city, including meat, rice, sauces, dairy, chocolate, cereals, fruit and vegetables.

“For decades shoppers have been sold the lie that we can’t live without plastic in food and drink. A plastic-free aisle dispels all that.

“There is absolutely no logic in wrapping something as fleeting as food in something as indestructible as plastic.