by lessismore

Nonetheless, there are reasons to be sceptical about the speed at which Facebook’s revenues and profits can grow. In America and much of Europe just about anyone who might want to join already has; and the ratio of daily to monthly users ticked down in North America, Europe and Asia—a sign to some of “Facebook fatigue”. So Facebook must make money from the members it has rather than simply by adding new ones. And it must find a way to do so on mobile devices, from which most Facebookers now check the site (56.9% of monthly users did so in the second quarter). There is little space for ads on a smartphone; and ads must not just avoid irritating users, but make them click.

It still amazes me that these so call experts are "surprised" at the slowing growth.