I don't know how correct that "Middle Mind" concept is? But there is a case to be make for the capability of the West to turn any value, from CheGuevara's communism to Basho's Zen, into yet another product.
Any immaterial value could be and would be turned into a profit. That the curse of efficiency, productivity, and growth pursuit.
By the way, I love you hubskiers, but if you use an App to meditate, may be you kind of missed the point.