‘Why are you surprised?’ asks our ethicist. ‘Yes, it is morally wrong for me to enjoy this delicious cheeseburger. However, I don’t aspire to be a saint. I aspire only to be about as morally good as others around me. Look around this cafeteria. Almost everyone else is eating meat. Why should I sacrifice this pleasure, wrong though it is, while others do not? Indeed, it would be unfair to hold me to higher standards just because I’m an ethicist. I am paid to teach, research and write, like every other professor. I am paid to apply my scholarly talents to evaluating intellectual arguments about the good and bad, the right and wrong. If you want me also to live as a role model, you ought to pay me extra!