I don't think this idea is going to work. But the sentiment is definitely true:
Buddy of mine interns at the cities' public-private bus company. They recently launched a kind of 'bus+' concept, which branded buses as if they're metro lines (with their own dedicated color), added wifi and fancier looking rolling stock. Ridership went up 30% on some lines, 10% on others. People who usually didn't take the bus were mostly responsible for that rise. Public buses have a bad reputation which can only be solved by investments.