Attractive CEOs raise their company's stock price when they first appear on television, according to a working paper by Joseph T. Halford and Hung-Chia Hsu at the University of Wisconsin. Taller people are richer. In fact, every inch between 5'7'' and 6 feet is "worth" about 2 percent more in average annual earnings. Being better looking than at least 67 percent of your peers is worth about $230,000 over your lifetime. Having blond hair is worth as much as a year of school—for women. Being an obese white woman is particularly punishing for your potential lifetime earnings.