by thenewgreen

He may have crapped all over our childhoods with the prequels but the man sure knows how to go to market: What Star Wars has to do with selling cute German imports is not entirely clear. But the tie-in of Star Wars to Volkswagen's advertising is: The ads immediately went viral (as does virtually anything Star Wars), thus not only promoting the new Beetle but also the release of Episode I: The Phantom Menace, in theaters Feb. 10 in a new 3D conversion.