Well, no.

For example, if I know that in America the cheese is dead, which means is pasteurized, which means legally dead and scientifically dead, and we don't want any cheese that is alive, then I have to put that up front.

In America, the cheese, if made from unpasteurized milk, must be aged 60 days before sale. That's not at all the same as saying "the cheese is dead."

French cheese sells in the US just fine. What doesn't sell broad-market is the stuff that needs to ripen before you can eat it. The French were late to the game with supermarkets, too - they don't warehouse and stockpile food the same way we do in the United States. As a consequence, there is finer granularity and control over distribution... not to mention there isn't a transatlantic leg to worry about.

The USDA does practice trade protectionism in the name of "food safety" as evidenced in moves against semi-soft cheeses in 2005 and, before that, a redefinition of "grade A Swiss" to make it work better in the slicer. And true - whereas the French are known for Brie, we're known for "processed cheese food."

But it isn't as simple as "In America, the cheese is dead."

Or else shit like this wouldn't happen.