Not much substance to the article, except this awesome factoid:
EDIT: outcry has forced them back to 90-proof. Glad America cares about the right things.
The other substance to the article is in pointing out that Maker's Mark sucks balls. I'm not a big fan of bourbon to begin with, but the author is right that Bulleit blows it out of the water. In general, the only type of American whiskey I keep in the house is Rye. I try to preach it to people whenever they will listen. Rye is so much more pleasant than bourbon. Bulleit and Jim Beam make decent ones, and most Canadian whiskey has a high percentage of rye. Its the reason a $13 bottle of Canadian club beats the shit out of a $25 bottle of Jack Daniels or Maker's Mark any day.